Email Marketing Briefing - March 2008

This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing (registration required).

The document contains the following:

-) Overview of UK market (including market valuation and trends)
-) A summary of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Deliverability
-) Measurement
-) Segmentation
-) 'Getting the basics right'

Attendees included representatives from the following companies: Affiliate Health Check, Boxfresh, Camelot, E-consultancy, e-Dialog, Experian CheetahMail, Epsilon, Estee Lauder, GoCarbonFree, Lateral Group, Norwich Union.

Topic Relevant Keywords

Email, marketing, service, provider, ESP, deliverability, segmentation, research.

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