Web Analytics Buyer's Guide 2006
Editor's Note: The
Web Analytics Buyer's Guide 2007 is now available.
Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our
2006 Web Analytics Buyers Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The
224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier...
Plus much more..
Headline trends within this market include:
Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automotive, travel, media and gaming.
Google's free analytics tool gives impetus to market and shapes landscape as vendors differentiate themselves.
Marketers embrace analytics in year of the executive dashboard.
Analytics becomes key part of Business Intelligence as it comes of age.
Lack of education and shortage of business analysts continues to hold back industry.
The 19 suppliers profiled are:
ClickTracks Analytics
Coremetrics
eVisit Analyst
Foviance
Google Analytics
IndexTools
Intellitracker
Lynchpin
Nedstat
Nielsen//NetRatings
Omniture
Pilot Software
RedEye
Site Intelligence
speed-trap
Unica
WebtraffIQ
WebSideStory
WebTrends
A vendor matrix is also included, so you can quickly identify companies that offer the services you need.
The web analytics services checklist includes (among other things) the following criteria:
Technology, services and functionality (including ASP, In-house Solution, Open API, Training, Consulting and Business Analysis)
Data Collection and tracking capabilities (IP user agent based, Cookies based, Unique User based, Page tagging, Log file analysis, Mouse movement/keystrokes, Non-human traffic identification, Custom links/landing pages, Products bought)
If you're looking to make an investment in analytics then download this guide. It costs £99 or is free to subscribers.
A sample is available below for non-subscribers. Check it out. Remember that £149 buys you individual access to all of our reports.
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "Web Analytics Buyer's Guide 2006" (4.7 mb .doc) » Download "Free Sample - Web Analytics Buyer's Guide 2006" (358.9 kb .doc) »
